How it all Started

IMF Essentials began as a long-held vision and came to life in 2020, rooted in a lifelong passion for creating with intention. From a young age, I carried an “I can do that” mindset curious, hands-on, and driven to understand how things were made.

That curiosity deepened as I became more mindful of what I was putting on my body and my son’s. I found myself reading labels, questioning ingredients, and wanting more transparency in the products we used daily. This led me to research, formulate, and create body care products where every ingredient was chosen with purpose.

What started as a personal journey toward awareness and care evolved into IMF Essentials Luxe a small-batch body care brand focused on natural ingredients, thoughtful formulation, and consistency. Each product is carefully crafted in small batches, with attention to texture, quality, and experience.

Behind the scenes, every part of the brand is intentionally built from formulation and research to label design and creative direction. The encouragement and support of family and friends have played a meaningful role in bringing this vision to life, and I’m deeply grateful for that foundation.

Thank you for being here and for being part of this journey. I hope these products become a small, meaningful part of your self-care rituals,just as creating them has been for me.